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5 September 2026·Market brief·13 min read

Dubai market update, August 2026: 12,018 deals, and the one category that did all the damage

August 2026: 12,018 sales worth Dh28.6 billion, at Dh1,680 per square foot. Volume down 15 percent on July, value down 18 percent. Plots alone are 73 percent of that value drop, and villas were the only category that did not fall. Six charts, the July comparison throughout, and what it means for buying, selling and financing this month.

Two questions come up in almost every call I take. I am going to answer both before showing you a single chart, because the charts exist to support the answer, not the other way round.

Dubai from above, looking down Sheikh Zayed Road over the DIFC interchange
August 2026: 12,018 sales, Dh28.6 billion, Dh1,680 per square foot

Is this a good time to invest?

It depends what you are buying, and this month that answer is sharper than usual.

Volume and value both cooled again in August. This is not a market running away from a patient buyer. But resale villas and resale plots are still pricing above where they were a year ago, and every category sits well above where it started in 2014. So it is not falling apart either.

This is a market to be selective in, not one to chase or avoid as a whole. Developer discounts, DLD fee waivers and extended payment plans are live right now. If you want to test that claim rather than take my word for it, the Grand Property Expo on 19 September puts twenty developers in one room and lets you compare them in an afternoon.

Should I sell my property, or hold and rent it out?

It depends on the asset, and the two halves of the market are pointing in different directions this month.

Villas and plots are still pricing above last year on resale. If you want to realise that gain, selling now is reasonable. If you do not, renting through the coming season works too, since tenant demand typically firms up once families return for the school year and cooler weather brings tourists back.

Apartments softened on both resale price and rent this year, so there is less pressure to sell into a soft print. Holding through the season may be the more patient play.

The specific building matters more than the citywide average. A tower with a new competitor opening next door is not the same asset as one with nothing else coming in its catchment, and no citywide number will tell you which you own. If you want me to look at your actual unit before you decide, message me on WhatsApp and send me the building name.

August 2026 in three numbers

August against July: volume, value and price per square foot
Value fell faster than volume, so the average deal size shrank too
MetricAugust 2026vs Julyvs August 2025
Sales volume12,018-15%-35.9%
Sales valueDh28.6B-18%-44.2%
Price per sqftDh1,680flat-2.4%

Read the three lines separately, because they are not saying the same thing.

Volume is down hard. Value is down harder. Price per square foot barely moved: Dh1,680 in July, Dh1,680 in August, a fractional decline that rounds away entirely.

That combination has a specific meaning. Fewer deals are happening, and the deals that happen are smaller, but the price of a square foot of Dubai has not really changed. Divide value by volume and the average transaction went from Dh2.487 million in July to Dh2.380 million in August, down 4.3 percent. The market got quieter and cheaper by ticket size, not by unit price.

Where the Dh5.9 billion actually went

This is the part I would want to know first, and it is the part a headline never tells you.

Change in sales value by category, July to August
Plots alone are 73 percent of the entire fall in citywide sales value

Citywide sales value fell Dh5.9 billion between July and August. Plots fell Dh4.3 billion of that, from Dh6.9 billion to Dh2.6 billion.

One category is 73 percent of the entire decline.

Strip plots out and the other three categories went from Dh27.5 billion to Dh25.1 billion, a fall of 8.7 percent rather than 18. That is still a decline and I am not going to dress it up as anything else. But an 8.7 percent month in apartments, villas and commercial is an ordinary summer month in Dubai. A collapse in land trading is a different event with different causes, and it mostly reflects a handful of very large plot deals in July that did not repeat.

If you are buying an apartment or a villa, the headline number this month is describing a market you are not in.

Villas were the only category that held

Share of citywide sales value, July against August
Villa's share went from 23 to 28 percent in a month when the whole market shrank
CategoryUnits, AugustUnits, JulyValue, Augustvs August 2025
Apartments9,97411,759Dh15.7B-37.4%
Villas1,3541,322Dh7.9B-32.8%
Commercial420515Dh1.5B-5.6%
Plots183268Dh2.6B-47.4%

Villas were the only category that did not fall on volume, and the only one whose sales value went up, from Dh7.8 billion to Dh7.9 billion. Everything else fell, plots by the widest margin.

The share chart is the cleaner way to see it. Villa went from 23 percent of citywide value in July to 28 percent in August. Plot went from 20 percent to 9. In a month when the whole market shrank, villas took a bigger slice of a smaller pie.

Commercial deserves a note. Its volume fell 19.7 percent on the month, but its year on year decline is only 5.6 percent, by far the mildest of the four. Commercial is the one category that has not really participated in the year long slowdown.

Off-plan is where the price softness is

This is the split that changes what you should do, and almost nobody separates it.

Change in price per square foot versus 2025, primary against resale
The price softness is concentrated in off-plan, not in resale
SegmentPrice per sqftvs 2025vs 2014
Apartment, off-planDh1,722-8.6%+28.4%
Apartment, resaleDh1,481-2.2%+38.6%
Villa, off-planDh1,322-0.8%+61.9%
Villa, resaleDh1,485+4.5%+32.3%
Plot, resaleDh920+34.3%+129.8%

Off-plan apartments are down 8.6 percent on the year. Resale apartments are down 2.2. Off-plan villas are down 0.8. Resale villas are up 4.5.

The year's price weakness is sitting almost entirely in the off-plan market, and it is concentrated in apartments. That is what you would expect when developers are competing on incentives: the discounts, fee waivers and payment plans that make a launch attractive show up as a lower achieved price per square foot, because that is exactly what they are.

Two consequences follow, and they point in opposite directions depending on which side of the deal you are on.

If you are buying off-plan, the negotiating position is genuinely better than it was a year ago, and the numbers say so rather than a salesperson saying so. If you are holding a completed villa and thinking about selling, the resale market you would sell into is the strongest part of this month's data.

Resale plot at plus 34.3 percent on the year and plus 129.8 percent since 2014 is the largest gain anywhere in this report. It is also the thinnest market in it, at 183 transactions citywide, so treat that number as a real signal on a small sample rather than something you can transact on easily.

Rents are falling faster than villa prices are rising

Year on year change, resale price against rent
Villa is squeezed from both ends: price up 4.5 percent, rent down 5.3
TypeAnnual rentvs August 2025
ApartmentDh68K-2.9%
VillaDh180K-5.3%
CommercialDh118K-10.2%

All three rental categories are down on the year. Put that next to the resale prices and the villa picture gets uncomfortable.

A villa is pricing 4.5 percent higher than a year ago while renting for 5.3 percent less. That is a 9.8 point swing against the gross yield on the same asset in twelve months. You are paying more for less income.

Apartments are the opposite shape. Price down 2.2, rent down 2.9, a gap of less than a point. The apartment yield is roughly where it was; the whole asset simply repriced slightly.

For a buy to let decision that inverts the usual instinct. The category with the better price momentum is the one whose yield is deteriorating fastest. Run your own unit through the rental yield calculator before you decide, because the citywide rent averages hide enormous variation by building and by community, and a villa in a community with new handovers coming is not the same rental proposition as one where nothing is completing.

Financing got harder in August

MetricAugust 2026vs Julyvs August 2025
Mortgage transactions3,593-20.2%-23.3%
Mortgage valueDh14B-21.4%-33.2%

July showed a mortgage surge: lending value up 55 percent on the month. That did not continue. August gave it back and then some.

Mortgages also fell faster than the market did. Total transactions were down 15 percent, mortgage transactions down 20.2. Mortgage financed deals were 31.0 percent of all transactions in July and 29.9 percent in August.

The cash to mortgage split in the resale market held at 67 to 33, identical to July. So this is not buyers switching to cash. It is fewer leveraged buyers transacting at all, which is what you would expect if approvals slowed or borrowers paused rather than if the mix of who is buying changed.

If you are buying with finance, that matters in a practical way: your competition for a given unit is thinner this month than it was last month. The mortgage calculator will show you the loan to value cap for your buyer type and the full cash you would need on the day, fees included.

Twelve months of volume, and the twelve year line

Monthly transaction volume, September 2025 to August 2026
A declining trend since the September 2025 peak, with a brief recovery in June and July

Volume peaked at 20,000 transactions a month in September and October 2025 and has trended down since, with a trough of 10,000 in May, a recovery to 14,000 through June and July, and 12,000 in August.

That is a year of cooling. It is worth holding two facts at once.

The first is that the cooling is real and it has lasted twelve months. Anyone telling you the market only goes up is not reading the same data.

The second is the long line. Price per square foot across the city was Dh1,066 in August 2014 and is Dh1,682 in 2026. That is 57.8 percent higher over twelve years, and it holds even after a year of monthly declines. A buyer who is looking at a five or ten year horizon is buying into a different chart than the one a monthly headline describes.

Both are true. Neither cancels the other.

Where the deals happened

The five most active areas by transaction volume in August, in rank order:

  • Dubai South, well clear of everything else at roughly 2,000 units
  • Wadi Al Safa 4, roughly 850
  • Al Barsha South Fourth, roughly 780
  • Jebel Ali, roughly 630
  • Wadi Al Safa 5, roughly 470

Dubai South has been the busiest area in the city in both July and August. Wadi Al Safa 4 climbed from fourth to second, and Wadi Al Safa 5 entered the top five as Jabal Ali First dropped out. These are the volume communities: mid market, largely off-plan, and where most of the twelve thousand transactions in this report actually happened.

The price bands say the same thing.

TicketAugustJuly
Below Dh1M40%43%
Dh1M to Dh2M31%30%
Dh2M to Dh3M12%11%
Dh3M to Dh5M9%8%
Above Dh5M7%7%

Seventy one percent of everything that traded in August was under Dh2 million, against 73 percent in July. The market shifted marginally upmarket, and only marginally. Dubai is still, by transaction count, a sub two million dirham market.

The primary to resale split barely moved either: 70 percent of volume and 58 percent of value was off-plan, against 69 and 59 in July. Roughly seven in ten Dubai transactions are still a purchase from a developer rather than from an owner.

The most expensive sales of the month

ApartmentPriceArea
The Address JBR 2Dh86MMarsa Dubai
Orla Infinity by OmniyatDh79MPalm Jumeirah
Jumeirah Residences Asora BayDh65MJumeirah First
Bugatti Residences by BinghattiDh63MBusiness Bay
Aman Residences Tower 1Dh58MJumeirah Second
VillaPrice
Signature VillasDh110M
Emirates HillsDh98M
The Oasis, LavitaDh56M
Jumeirah Golf Estates, Phase BDh50M
Palm Jebel Ali, Frond MDh49M

The top villa sale beat the top apartment sale this month, Dh110 million against Dh86 million.

The top of the market also cooled. July's biggest apartment sale was Dh166 million at Aman Residences Tower 2; August's biggest was Dh86 million. That is not the same unit repriced, it is a different month with different units trading, and at this end of the market a single deal moves the whole list. Read it as a sign of thinner luxury activity rather than of prime values halving.

Twenty developers in one room on 19 September

I said earlier that developer incentives are live right now, and that you should test that rather than take my word for it. Here is the practical way to do it.

We are running the Grand Property Expo, Volume 2, on Saturday 19 September at the Shangri-La on Sheikh Zayed Road, from 10 in the morning to 10 at night. Twenty developers exhibit, including Emaar, Damac, Sobha Realty, Meraas, Modon, Binghatti, Danube, Samana and our own Sky View Development.

Comparing developer offers one at a time is slow and confusing. Every sales office quotes you a number you have no way to test while you are sitting in it. The event does two things at once: it pre-selects developers across every budget and segment, and it compresses a search that would take three weekends into a single afternoon.

It is built for three kinds of visitor. People looking for a home to live in. Investors comparing returns across projects. And people who simply want to understand where the market is before committing to anything, which after reading this report is a perfectly good reason to come.

One practical note: the expo is mostly off-plan, so there are meetings with developers rather than property viewings. Come to compare terms, not to see units.

If you tell me your budget and what you are looking for before the day, I will have a shortlist ready when you arrive and we can walk the room together rather than starting cold. Send me a message on WhatsApp and I will get you registered. Doing that in advance is genuinely worth it, not because places run out, but because an afternoon spent on the four developers that fit your budget beats an afternoon spent on twenty that mostly do not.

I wrote up the format and what actually moves at a developer stand in more detail here.

What I would do this month

Five things, based on what is in the data above rather than on what would be convenient for me.

  • If you are buying off-plan, negotiate on terms rather than on the headline price. Off-plan apartment pricing is down 8.6 percent on the year, which tells you incentives are being used. Ask for the payment plan, the DLD fee treatment and the unit selection.
  • If you are selling a villa, the resale market is the strongest segment in this report at plus 4.5 percent on the year. That is the print you would be selling into.
  • If you are buying a villa to rent out, do the yield arithmetic before you commit. Prices up and rents down 5.3 percent is a real squeeze, and the citywide average will not tell you what your specific community is doing.
  • If you need finance, check your loan to value cap and your total cash requirement now rather than after you have reserved a unit. Lending fell faster than the market in August.
  • If you are undecided, come to the expo on 19 September and look at twenty developers before deciding anything. It costs you an afternoon.

Where I land

August was a soft month, and I am not going to pretend otherwise. Volume down 15 percent, value down 18, and a year of declining monthly transaction counts behind it.

But most of the value decline was one category, and it was not the category most readers of this report are buying. Villas held their volume and grew their share. Resale pricing is holding up considerably better than off-plan pricing. And the twelve year line is still 57.8 percent above where it started.

This is a market to be selective in. Not one to chase, and not one to avoid.

If you want to go through your own situation, whether that is a purchase, a sale, or a building you already own and are unsure about, message me on WhatsApp or call me on the same number. I would rather look at your actual numbers than have you act on a citywide average.

A note on the data

Figures are from Dubai Land Department transaction data for August 2026, including DIFC sale transactions and excluding mortgage registrations and gift transfers. Two notes on quality, because I would rather show you the seams than present a clean number I do not believe.

The primary market plot figure in this month's source data reads as Dh48 per square foot, against Dh540 in July. That is a feed error rather than a market move, so I have left it out of the comparison above rather than reporting a 93 percent collapse that did not happen.

The source dashboard also reports villa volume as up 0.3 percent month on month, while its own unit counts show 1,322 in July and 1,354 in August. I have used the unit counts and described the direction rather than quoting a percentage I cannot reconcile.

Figures sourced from Dubai Land Department transaction data. Provided for information only, not financial or investment advice.

Frequently asked questions

12,018 sales worth Dh28.6 billion. That is 15 percent below July's 13,872 transactions and 35.9 percent below August 2025. Sales value fell further than volume, down 18 percent on the month and 44.2 percent on the year.

Barely. The citywide price per square foot was Dh1,680 in both July and August, and is down 2.4 percent on the year. The averages hide a split: off-plan apartments are down 8.6 percent against 2025 while resale villas are up 4.5 percent.

Almost entirely because of plots. Citywide sales value fell Dh5.9 billion, and plots accounted for Dh4.3 billion of that, dropping from Dh6.9 billion to Dh2.6 billion. That is 73 percent of the whole decline. Excluding plots, the other three categories fell 8.7 percent rather than 18.

Villas. They were the only category whose volume did not fall, going from 1,322 units in July to 1,354 in August, and the only one whose sales value rose, from Dh7.8 billion to Dh7.9 billion. Villa's share of citywide sales value went from 23 percent to 28 percent.

Off-plan apartments cost more per square foot than resale ones, Dh1,722 against Dh1,481, but off-plan pricing is falling faster: down 8.6 percent against 2025 versus 2.2 percent for resale. That gap is where developer incentives show up, which is why the negotiating room this year is in off-plan rather than in resale.

Dh68,000 for an apartment, Dh180,000 for a villa and Dh118,000 for commercial space. All three are down on August 2025: apartments 2.9 percent, villas 5.3 percent and commercial 10.2 percent.

It depends on the asset. Villas are squeezed from both ends: resale prices up 4.5 percent on the year while rents are down 5.3, a 9.8 point swing against the gross yield in twelve months. Apartments are close to flat, with prices down 2.2 percent and rents down 2.9, a gap of less than one point.

It reversed July's surge. Mortgage transactions fell 20.2 percent on the month to 3,593 and lending value fell 21.4 percent to Dh14 billion, after July had shown value up 55 percent. Mortgages fell faster than the market: mortgage financed deals were 31.0 percent of all transactions in July and 29.9 percent in August, while the cash to mortgage split in resale held at 67 to 33.

Dubai South, at roughly 2,000 units, well clear of second place. It was the busiest area in both July and August. Wadi Al Safa 4 was second at about 850 units, Al Barsha South Fourth third at about 780, Jebel Ali fourth at about 630 and Wadi Al Safa 5 fifth at about 470.

71 percent of August transactions, against 73 percent in July. Forty percent were under Dh1 million and 31 percent between Dh1 million and Dh2 million. Only 7 percent traded above Dh5 million, unchanged from July.

The citywide price per square foot was Dh1,066 in August 2014 and Dh1,682 in 2026, a rise of 57.8 percent over twelve years. That holds even after a year of falling monthly transaction counts, which is the main reason a single soft month is weak evidence on its own.

It depends what you are buying, and August makes that sharper than usual. Volume and value both cooled, so this is not a market running away from a patient buyer. But resale villas are up 4.5 percent on the year, resale plots up 34.3 percent, and every category sits above where it started in 2014. Off-plan is where the discounting is, at 8.6 percent below 2025 on apartments, so that is where the negotiating room sits. This is a market to be selective in rather than one to chase or avoid as a whole.

Saturday 19 September 2026, 10 in the morning to 10 at night, at the Shangri-La on Sheikh Zayed Road. Twenty developers exhibit, including Emaar, Damac, Sobha Realty, Meraas, Modon and Binghatti. It is mostly off-plan, so there are meetings with developers rather than property viewings. Message me your budget beforehand and I will register you and have a shortlist ready.

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