I read property the way a finance analyst would.
Because that is what I am. Three years in Dubai, a finance background built in Tehran and Seoul, and a simple rule: I would rather lose a deal than mislead a client.
I went to one of Iran's schools for exceptionally talented students, in Karaj. Engineering was my first training: Civil and Surveying Engineering at the University of Tehran, the most competitive programme in the country for that field. But my real interest was always how money moves.
So I did an MBA in Marketing at Allameh Tabataba'i, one of the top business schools in Iran, and ranked first in my class every semester. Then I was selected as the only fully funded representative of my university for an exchange semester at Hankuk University of Foreign Studies in Seoul, focused on Finance.
At some point it clicked that the three things I cared about, engineering, finance and marketing, all meet in real estate. And Dubai was the market everyone was talking about. So I got curious.
In 2023 I had admission to two Dutch universities. The plan was the Netherlands. Then a job offer came from Dubai and I took it instead.
Three years later I am glad I did. Europe has older capital. Dubai has the velocity of capital actually moving. I wanted to be where decisions get made fast, where the data is messier, and where the people closing deals are the same people building cities. That is here.
My background is finance. Real estate is just another asset class.
One with cash flows, yields, and pricing inefficiencies. I priced equities and modelled financials at a brokerage in Tehran before I sold a single property in Dubai.
Here is the part that first caught my attention. Everything I read about Dubai property led with ROI. The norm in this market is to quote it as a single number. But return on investment in property has two parts, rental yield and capital gain, and they do not behave the same way. The right way to present it is to give both, and to say which is which.
That gap between how the market talks and how the asset actually works is the reason I started publishing data. If I would not accept that level of analysis when I was a financial analyst, my clients should not have to either.
Honest by default.
I will tell you a property is wrong for you even if it costs me the commission. I sleep better that way. Clients come back because of it, not in spite of it.
Finance first, sales second.
I priced equities at a brokerage in Tehran and managed financing at a private equity firm before I worked in Dubai property. I analyse before I pitch. Sometimes the analysis is: do not buy.
Regional context, not just Dubai.
I have studied businesses and cultures across South Korea, Taiwan, Malaysia, Oman, Turkey, Georgia, and Armenia. Dubai does not exist in isolation. Seeing how other markets work changes how you read this one.
Bilingual, plus a few phrases.
I work fluently in English and Persian. I can also handle small talk in Korean and Arabic. Useful for breaking the ice. Not useful for closing deals, which still happen in numbers.
I started Taekwondo as a kid in Iran. Twenty years later I am a 5th Dan black belt and a national champion in the Universiade Games. In 2024 I became the youngest international referee in Iran's history.
What you learn on the mat shows up everywhere else. Preparation. Restraint. Knowing when to push and when to wait. The right time to finish.
Want to talk?
If you are thinking about Dubai property and want a conversation that starts with data instead of sales, the door is open.