Houman.
Areas
Off-plan

Sobha Hartland II

Off-plan luxury at MBR City

Sobha quality with an MBR City address.

Gross yield
5.4%
QoQ
+0.8 pp
Price/sqft
Dh2,180
Median
Dh3.4M
Gross yield?
5.4%
QoQ change?
+0.8 pp
Price / sqft?
Dh2,180
Median ticket?
Dh3.4M
Handovers next 12mo?
0 (off-plan)
Time to sell?
n/a (off-plan)
Rent change YoY?
n/a
Median annual rent?
n/a

Sobha finish quality is the highest among volume developers. School cluster is the moat.

Houman Jalouti

Demand drivers

Premium end-users who want better finish than typical Hartland, and investors targeting the school cluster around Hartland International.

Supply outlook

Mostly apartments with a villa enclave. Delivery cadence is Sobha-typical, slower than Damac, more reliable on finish.

Strategy fit

Hold through handover. Resale premium is in the finish, not the address.

Comparable areas

Original Hartland (more established) and Meydan villas.

12-month thesis

Premium finish quality holds value when neighbouring oversupply softens the index.